GS1 Sunrise 2027 Transition Guide
Long-form planning guide for retailers, brand owners, packaging teams, and solution providers preparing for the 2D shift.
Open the core guideNext-Generation Barcode Migration and 2D Retail Readiness
This section covers the shift from single-purpose linear product codes toward richer 2D carriers that support both point-of-sale processing and digital experiences. The centerpiece is GS1 Sunrise 2027 planning, supported by practical guidance for Digital Link structure, packaging redesign, scanner readiness, and longer-term traceability strategy.
Important framing: GS1 Sunrise 2027 is an industry transition goal for the end of 2027, not an overnight switch-off date for legacy UPC or EAN labels. The strongest migration plans assume a phased period where both 1D and 2D workflows coexist.
2D Barcode Generator
Working generator page for testing QR-style 2D layouts and understanding the physical size tradeoffs on packaging.
Try 2D generationData Matrix Generator
Useful for evaluating compact matrix carriers in industrial or constrained packaging scenarios.
Review Data Matrix optionsSupporting Nodes Planned in This Pillar
- GS1 Digital Link URI anatomy and resolver strategy
- Retail scanner readiness and dual-marking rollout planning
- Packaging redesign for mixed 1D and 2D environments
- RFID versus 2D barcode economics in logistics operations
- Digital product information and emerging regulatory disclosure use cases
- Consumer engagement flows that still preserve POS compatibility